Connecting with modu

modu Opens its First European Office to Deal with Growing MNO Demand

The Austrian office will be led by Mr. Karl Pfister, Head of European Sales at modu. Before joining modu, Mr. Pfister was the Director Telecommunications at Samsung Electronics CEE for four years, and prior to that he held senior management positions at Nokia in the US, Finland, and Austria. Mr. Pfister has more than 20 years experience in senior management, sales, and business development at leading global companies such as Samsung, Nokia, Hewlett-Packard, Sony, and Microsoft.

Mr. Pfister said: “modu has taken the mobile handset market by storm since its launch earlier this year, thanks to its unique and disruptive approach. Mobile network operators instantly understand and are attracted to the modu proposition. I have worked in sales for over two decades and this is the first time that I have come across such a genuinely innovative concept. I am delighted to be part of this exciting mobile revolution.”

Dov Moran, modu’s founder and CEO, said: “Such has been the success of modu to date that opening an office in Europe will help us to manage and exploit the unprecedented demand we have experienced since our business launch in February 2008.

“The first European office of modu in Austria will take us to the next level in terms of securing global sales and forging partnerships, helping the modu concept reach its full and exciting potential. modu Austria will be a key member of the modu family as we gear up for commercial availability in our first three territories: Russia, Italy and Israel.”